52 Create, my weekly creative outburst for 2011. Hot on the heels of my first Etsy sale, I realized that I couldn’t simply wrap the camera in newspapers and send it away, I needed to give it some class. While I realize this week’s craft isn’t exactly epic, I do feel there is some importance to the first impression when the buyer opens the box, and as well you can never work hard enough to establish some great branding.
The box is made out of card stock, stapled together to form two boxes that fit inside each other. The red tissue paper was left over and my wife designed the logo (which was printed by inkjet onto the paper before I folded it). As you can see above, I gave in to the customer’s request and burnt “M9” onto the camera.
Well, after a long day of home renos, I opened up my email to find that I had made my first Etsy sale. The wooden Leica toy camera that I made for 52 Create is heading to a buyer in New York! I even accomodated their request to add “M9” on the camera. I was a bit torn as it’s supposed to be modelled after a film Leica, and the M9 actually has a slightly different shape, but the customer is always right!